The Arkansas Democrat Gazette published a story on Sunday looking at Wal-Mart’s efforts to become more “green” by highlighting its “experiemental store” in Aurora, Colorado.
The store has many features associated with green design: on-site solar & wind energy, efficiency in lighting and climate control, xeriscaping, and intensive recycling efforts. These are all admirable and likely to save the company money–but to herald Wal-Mart as a standard-bearer of sustainability is bit premature.
The Aurora store is still massively sized, built near an interstate highway, and still relies on global supply chains for virtually all of its merchandise.
Wal-Mart’s efforts seem to be a clear example of “greenwashing.” While the company’s press releases tout that the Aurora store–along with another experimental store in McKinnney, Texas–is being evaluated by government-supported National Renewable Energy Laboratory, it is important to note the there already exists an extensive rating system for green building developed by the US Green Building Council. The LEED system has some shortcomings, to be sure. But if Wal-Mart really wants to develop a green building, it would have much more legitimacy if it strived for one of the LEED designations.
Additionally, as the largest retailer in the US, the company could do much more on the purchasing end–especially by cultivating local manufacturers and requiring their overseas suppliers to meet basic environmental and labor standards. The company has a demonstrated record of environmentally-problematic purchasing.
The could also do a better job at site selection by retrofitting existing buildings, favoring infill rather than rezoned agricultural land, and stop their practice of constructing “throwaway buildings” which are abandoned after a short period of time.
It would have been interesting to see the recent exchange between environmental author Bill McKibben and a Wal-Mart Vice Presdient at last month’s Society of Environmental Journalists conference in Vermont. Apparently, McKibben offered some trenchant critique of the company. His compatriots in Vermont have come up with interesting alternatives to Wal-Mart’s “big box” design that could be a different model for sustainability than the one currently being pursued by the company.