Apparently Wal Mart runs a blog and one of its contributors is Rand Wadoops, a director at the company focused on sustainability issues. He had a post earlier in the week noting that he had just finished reading Michael Pollan’s Omnivore’s Dilemma.
One of Pollan’s main points is that industrial food production and consumption is problematic from a health, environmental, and social standpoint. Wadoops asks–in conjunction with this reading of Pollan–what can be done to “make the industrialized food chain better” and what sorts of products should Wal Mart stock (or not stock) in the name of sustainability?
The comments section of the blog offer interesting suggestions. But I think Marion Nestle from NYU has an interesting (but undeveloped) answer. She suggests that they focus on processes of production rather than specific products. I take this to mean that the company can develop a set of sustainability standards and then hold its producers to a set of rigorous standards.
Another point, which I didn’t see addressed by Waloops’ commentators is whether an “industrialized” food system is even compatible with sustainability. Is it even structurally possible for a large-scale multinational food provider to develop a decentralized system of purchasing and distribution?
